February 2012
2 posts
Quelques pistes pour le futur des réseaux sociaux...
A regarder de plus près l’évolution des réseaux sociaux et l’utilisation des outils numériques dans la société, et outre l’aspect mobile déjà exploité par beaucoup et qui est maintenant une certitude, 3 grandes tendances semblent concerner les réseaux sociaux d’entreprise :
- L’ouverture progressive: l’ouverture aux parties prenantes et partenaires de l’entreprise semble se profiler....
Leadership 2.0 : rôle, implication et avenir du...
L’un des critères les plus souvent cité comme source de succès d’une approche de l’entreprise 2.0 est un style de management adapté et plus particulièrement des comportements de leadership. Si l’on parle souvent du middle management, on n’explore pas assez le top management qui, pour autant est souvent mis en avant. Il doit avant tout être engagé et comprendre que cette l’approche 2.0 le...
January 2012
2 posts
search to engage
One of the key dimension of an enterprise social network initiative is the search engine.
The objective of the first generation of search engine was to search (we didn’t know what and the results were not structured). Then came the second generation with the objective to find (connect people to “objects”).
The curent expectations related to the search engine is to connect...
“Google and Facebook were at the top of the list for the most visited websites in...”
– Social Media Sites Top 2011 Most Visited
December 2011
1 post
November 2011
3 posts
2 tags
La jeune génération est la première à patir de la...
Les vagues récentes de protestation de la jeunesse dans différentes régions du monde et à tous les niveaux des couches sociales manifestent à la fois des attentes et des aspirations nouvelles qui demandent un changement profond du paradigme de fonctionnement de notre société et de nos entreprises. Il existe certes de nombreuses études sur les comportements de la nouvelle génération qui...
Quelques donnees mobiles...
Les dernières études de CISCO et d’Ericsson montrent toutes les 2 l’explosion de l’internet sur le mobile.
Nous devrions atteindre entre 900 millions et le millard d’abonnements mondiaux web sur mobile d’ici la fin de l’année sur 4 milliards d’abonnements mobiles.
On savait déjà depuis fin 2009 que l’utilisation principale du mobile n’est...
Merci Mr Fincher
Si l’an dernier je remerciais Marc Granovetter pour son travail précoce sur les réseaux sociaux, je pense que l’on peut dire Merci à Mr. Fincher pour avoir réalisé en 2010 le film “social network”. Il y aura un avant et un après. En effet, ce film a accéléré la démocratisation des réseaux sociaux et a permis un explication de ce qu’ils sont à toutes une tranche de la...
October 2011
1 post
1 tag
Nike betting on Capital venture in effort to set...
http://www.businessweek.com/technology/nike-betting-on-venture-capital-in-effort-to-step-up-innovation-09282011.html
Nike is setting up a venture-capital offshoot called the Sustainable Business & Innovation Lab to back startups focused on alternative energies and more efficient approaches to manufacturing. The lab also will seek out companies that promote healthy lifestyles, according...
September 2011
1 post
Five Steps for Embracing Consumer Innovation –... →
May 2011
3 posts
self-report of skills in enterprise social network
A forum about HR 2.0 recently raised the question of “why let employees self-report their skills / competencies in the social network of the company?”. This question is at the heart of the 2.0 business approach, which raise many questions. It reflects a very practical philosophy and even the 2.0 also reveals some concerns attached to it. Indeed, in a traditionalist managerial approach, the...
2 tags
What motivates them to share?
After a post on the contribution of Mr. Granovetter on the nature of links between individuals in social networks, it seems important to revisit the motivating factor for sharing and one of its most valuable contributors: Marcel Mauss. Indeed, it is often difficult to understand (or explain) why people share (or should share) their knowledge in social networks. A detour through the gift theory...
2 tags
Birds of a feather flock together
“Birds of a feather flock together” seems to be the current trend of modern society. If this has always been the case, this phenomenon takes on a different dimension with the explosion of social networking.
Do you prefer not to subscribe to feeds of information from your favorite newspapers or other sources from which you are close and you trust? Don’t you seeking to connect with other...
April 2011
4 posts
Performance of Enterprise Social Networks
One issue that keeps coming up in corporate social network is “it looks really nice, but how do we measure the ROI?“. Following a recent discussion around the measurement of the performance of enterprise social networks, I do have to clarify some points. My main message is that deploying an enterprise social network improves the performance of the company. As a consequence, the most...
3 tags
HR as leader of the social/digital revolution
In many companies, the major transformation linked with the emergence of social media is the transformation of the top line (marketing, communication and sales) approach. The best illustration is the revolution that happened with the “digital marketing” with the community management or the “new consumer connection” in the point of sales. If I am sure that communication, marketing and sales have to...
3 tags
Why HR leads Enterprise Social Networks?
This question has been raised many times, but seems not clear enough. Why a project of enterprise 2.0 has to be lead by HR?!
There are many traditional answers. First, in a management philosophy perspective, an enterprise 2.0 project defines an organization with people at the heart: it’s a people centric initiative and not a process oriented one. The second meaning is the creation of a culture of...
March 2011
1 post
2010, the year of Social Networks…thanks Mr...
Unanimously, the newspapers named in 2010 as one of the hegemony of social networks. It makes me want to highlight a man who influences me a lot: Mark Granovetter. Major player in the New Economic Sociology, he has put forward the role of advocacy in the economy and especially of social networks. For him, economic actions exist merely inserted in networks of interpersonal relationships (concept of...